Meet the team
Harrison Hughes
Director
I’ve always had a passion for sustainability and technology, which naturally grew into a love for electric vehicles. I bought my first EV when I was just 16 and have only driven electric since. That early interest shaped my career path, starting out at Octopus Electric Vehicles as a marketing intern before moving up to marketing specialist. From there I worked with The Big Lemon, one of Brighton’s first electric bus companies, where I helped coordinate operations and engage with the public on the future of cleaner transport.
In 2020 I co-founded Current PR, a sustainable marketing and PR agency, before bringing all my work together under Electra Connect. Today I run some of the UK’s biggest EV events, including the London to Brighton Electric Vehicle Rally, the Powered Up conference and local Charge & Drive community events.
For me it’s all about creating opportunities for people to experience electric mobility first-hand, connecting businesses, local authorities and the public. My goal has always been simple: to make sustainable transport more accessible, more engaging, and part of everyday life.
Bill Murray
Director
I’m a communications professional with a background in journalism, publishing and public relations, specialising in the transport and travel sectors. After graduating from the University of Brighton with a degree in journalism, I began my career in publishing before moving into PR, where I’ve built a reputation for strategic thinking, creativity and reliable delivery across a wide range of projects.
Having been based in Sussex for over three decades, I’ve worked extensively on staging international conferences, large-scale events and high-profile campaigns, often combining complex logistics with clear storytelling. My experience covers crisis management, media relations and marketing consultancy, always with a focus on delivering measurable outcomes for clients and partners.
I’m a strong advocate for sustainable transport and the transition to electric vehicles, and I’ve led initiatives promoting cleaner, greener travel with organisations at both local and international levels.
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Gill Nowell
Powered Up Lead
Gill has worked in the electric vehicle sector since 2012 and is one of the most trusted voices in electric mobility in the UK. She co-founded EVA England, the national voice for EV drivers, and has spent more than a decade on the campaigns, policy work and industry partnerships that have moved EV adoption forward.
In February 2026 she launched Global Women in EV Day, an international initiative to build a more diverse and inclusive workforce as the transition accelerates. At Electra Connect she leads Powered Up, shaping the programme and bringing the right voices into the room.
Nick Norton
Marketing Lead
Nick is a communications and PR specialist who has spent the past decade building campaigns for brands including BMW M, Hyundai, Sennheiser and Red Bull. He started out in journalism, questioning senior UK lawmakers and interviewing BAFTA and Oscar winners, and he still works the same way: dig until you find the story that actually matters to the audience.
At Electra Connect he leads marketing across the London to Brighton EV Rally, Powered Up and Charge & Drive, developing the narratives and content that connect our events to the people who need to be in the room.
Electra Connect Ambassadors
The people who lend their voice, expertise and energy to our events.
Kevin Booker
Guinness World Record holder, EV efficiency
Kevin is renowned for pushing the limits of EV driving, and holds the Guinness World Record for the longest journey on a single charge in a Ford Mustang Mach-E. He brings that expertise and passion for sustainable transport to the London to Brighton Electric Vehicle Rally, showing drivers and spectators what is possible behind the wheel of an EV.
Allison Ferns
Presenter, BBC Radio Sussex
Allison is an award-winning presenter and a regular host of the London to Brighton Electric Vehicle Rally, guiding thousands of attendees through the day. Known for her connection with Sussex audiences, she keeps the crowds informed and entertained from start to finish and helps create the lively, welcoming atmosphere the rally is known for.